Pimm’s Cider unveils Europe’s Highest Croquet Lawn at The Shard

Lucy Watson, James Dunmore and Joe Jaques, the great-great-grandson of the inventor of croquet, attend the launch of Europe’s highest croquet lawn, hosted by Pimm’s Cider Cup, at The View from The Shard. The unique pop up is open for four weeks until Sunday 21st August, and was launched to celebrate the 165th anniversary of both Pimm’s and croquet. More information and tickets can be found at theviewfromtheshard.com. PHOTO CREDIT: Pimm’s / Sam Holden


“Nothing like a good piece of hickory” – The Preacher – Pale Rider


Europe’s highest croquet lawn, hosted by Pimm’s Cider Cup, is now open at The View from The Shard, in a new residency at one of London’s most stunning venues. Now I know it’s been said a thousand times before, but who hasn’t held a croquet mallet in their hands and dreamed of a scenario where they could weaponise it, like Eastwood did with an axe handle in the film Pale Rider. I digress.

For four weeks, guests visiting the jaw-dropping venue will be able to book a game of croquet for themselves and their friends with a special Pimm’s Cider Cup ticket, or play on a first come, first served basis upon entry to The View from The Shard.  The brand new croquet lawn will include top of the range Jaques of London mallets and hoops, with trained stewards on hand to walk players through the rules of the sport.


Jenni Falconer attends the launch of Europe’s highest croquet lawn, hosted by Pimm’s Cider Cup, at The View from The Shard. The unique pop up is open for four weeks until Sunday 21st August, and was launched to celebrate the 165th anniversary of both Pimm’s and croquet. More information and tickets can be found at theviewfromtheshard.com. PHOTO CREDIT: Pimm’s / Sam Holden


If you’ve never played Croquet before don’t worry, so long as you respect the equipment, the ethos of the game and don’t swing the mallet like Happy Gilmore. You can play fast and loose with the rules of croquet and still have a good time.

“This year marks 165 years since my great-great-grandfather invented croquet and – amazingly – 165 years since Pimm’s was first produced too. Back then, croquet was one of the most popular British sports, but over the last few decades we’ve seen fewer people taking up the sport.  I’m so pleased to be involved in getting the British public playing it again.” Joe Jaques (the Great-Great-Grandson of the founder of Croquet.


Lucy Watson, James Dunmore and Joe Jaques, the great-great-grandson of the inventor of croquet, attend the launch of Europe’s highest croquet lawn, hosted by Pimm’s Cider Cup, at The View from The Shard. The unique pop up is open for four weeks until Sunday 21st August, and was launched to celebrate the 165th anniversary of both Pimm’s and croquet. More information and tickets can be found at theviewfromtheshard.com. PHOTO CREDIT: Pimm’s / Sam Holden


Pimm’s are issuing a rallying cry to the British Public this summer, to embrace the quirks and idiosyncrasies that make British summers so special.  After new research revealed that the game was in danger of dying out in its 165th anniversary year.  To confirm a time for croquet play, you can purchase a Pimm’s Cider Cup + Croquet ticket for £29.95 which includes a bottle of the cider tipple.  Tickets to the View from The Shard are available at www.theviewfromtheshard.com.

Players must be 18+. The pop up finishes Sunday 21st August 2016. Pimm’s Cider Cup blends English cider, fruit and glorious Pimm’s No. 1 Cup.  Available in British Summer Fruits, Mango & Passion Fruit, Strawberry & Cucumber and Plum & Red Apple flavours.


All images provided by Pimm’s / Sam Holden

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