CÎROC® Ultra-Premium Vodka has launched the latest series of stunning images as part of its On Arrival campaign in partnership with Creative Director and world famous photographer Mario Testino. Model and DJ Amber Le Bon is celebrated as part of CÎROC’s On Arrival series which continues to shine the spotlight on emerging talents and cultural icons and celebrates their arrival moment.
Amber Le Bon is the daughter of iconic model Yasmin Le Bon and Simon Le Bon, the lead singer of legendary group Duran Duran. Amber has travelled the world as a model but has always had a passion for music having been surrounded by it since childhood. In recent years she has started DJing, utilising all of her musical influences and playing at many high profile fashion and luxury events across the globe. This summer will mark Amber’s On Arrival moment which will see her DJ in Ibiza for the first time in her career at a fashionable sundown event during the height of the season.
“Working with Amber Le Bon for this campaign was also a moment of reflection for me” said Mario Testino. “Amber is part of the new generation making their mark on the world and I love to see the new generation breaking through. Having worked with her mother at the height of her career it’s great to see Amber having her moment of arrival now”
Famous for being the world’s summer celebration capital and home to some the world’s greatest DJs, Ibiza presented the perfect backdrop to welcome Amber Le Bon to the series, marking her arrival into the music scene. In Testino’s images we see Amber in moments of celebration – as only Testino can truly capture – with the instantly recognisable clear blue skies and white sandy shores of the iconic white island.
“I still can’t believe I have been handpicked by Mario Testino – it’s such an honour” says Amber Le Bon. “Mario Testino has worked with my mother [supermodel Yasmin Le Bon]throughout her career and it’s amazing to work with him as well. Mario’s world is one of possibilities, opportunities and curiosity – he is a true artist and icon! Music is very important to me, I love feeding off the vibes of the people listening to what I’m playing and making people happy, smile, and dance. I love listening to how one song works with another and blends to create something else”