Launching in Shoreditch on Thursday 14th July, HOPT is a new drinks concept that combines the finest craft beers, boutique spirits and wines with a fast, localised delivery service. Occupying a space in Boxpark on Shoreditch High Street and offering a regularly curated selection, Hopt is perfectly placed to pop into after work for a nice bottle to go with dinner, or at the weekend on the way to a party. For those less inclined to leave the comfort of their home, are chained to their desk, or are just too busy socialising, Hopt will offer a rapid door-to-door service. Operating within a one-mile radius, Hopt will be able to deliver the newest East London gin brand or chilled Californian craft beer to customers in as little as 60 minutes.
Run by drinks aficionados, Tim and Trevor, HOPT’s Boxpark site is small but perfectly formed. Complementing well known international brands with new local talent, HOPT’s drinks offering will be kept fresh and up to date by changing its selection and introducing new labels every two weeks.
Using music as an inspiration, Hopt will curate its drinks like choosing a playlist. Each fortnight, four different six-packs will be introduced, each one chosen to go with a specific setting or mood. Designed to educate as well as inspire, the packs have been carefully selected by the HOPT team, and mix up and coming brands and new labels with classic favourites.
Appealing to the varied range of Shoreditch locals, from City workers to students and priced at £15 each, the packs are divided into:
- GREAT WITH GRUB – Fantastic with food, these beers are the perfect accompaniment for a Barbeque, dinner party, or night in with a takeaway
- BREWMANCE – Great with friends, these beers are made to be shared and go well with a deep and meaningful
- HOP DIGGETY! – These beers have all been chosen for their ability to help get the party started
- SMOOTH HOPERATION – Designed to help relax and unwind, this pack includes some intriguing and more complex beers and stronger Porters and stouts
As well as beer, HOPT will sell a selected range of boutique spirits and wine. Chosen from lesser known vineyards in Europe and the New World, HOPT’s wine selection will carry bottles not usually found in local supermarkets or shops. And offering British brands like Bathtub Gin and the English Whisky Company and premium spirits such as Fortaleza tequila and Diplomatico rum, HOPT will ensure that cocktail lovers won’t have to trek to their favourite bar to drink their favourite tipple.