‘…Gets home from the hospital and dies three weeks later. He’d been dead for ages before the neighbours complained about the smell and got the police to break down the door. Tommy was lying facedown in a pool of vomit. …. The kitten was fine.’ Gavin, Trainspotting.
Australian cycling apparel brand OORR is launching the ‘OORR Cafe’ range on Kickstarter this month – Pro level cycling apparel that you can wear without looking like you’re on the way to the construction site. Unless that’s the look you’re going for, and if that’s your thing then good luck to you.
It’s high performing fabric is race ready has been developed with ‘Frog Skin’ nanotechnology for their Cycling Bib shorts. Don’t worry my vegan readers, no frogs were harmed in the making of these bib shorts. Scientists found that a healthy frog living in filthy conditions secreted peptides that actively and instantly killed bacteria, keeping it safe. They mimicked the microbes, creating a nano-particle to do the same thing. Don’t try this at home though readers, studies stay that humans living in run down apartment flats that allow their cats to do their business indoors, don’t secret peptides. In fact the parasite, which is excreted by cats in their feces, is called Toxoplasma gondii and is the microbe that causes toxoplasmosis—the reason pregnant women are told to avoid cats’ litter boxes. (Admittedly I just pulled that from the internet but did see Trainspotting, so kind of knew).
The polyester yarn is infused with coffee in a patented process, then blended with recycled polyester (from PET bottles) during fabric knitting, boosting the eco cred of the garments. Coffee enhances the fabric by improving moisture management and sun protection – and because it’s coffee, it’s highly effective at controlling odour. Just ask an airport sniffer dog! Thanks to the coffee, worrying about your whiff at the cafe afterwards is no longer an issue. And you can smuggle cocaine across the border if you strap kilo bags to your chest and wear an OORR bib over the top! (I’m joking don’t try that, it’s unethical. I’m sure that’s not the message the brand is trying to get across).
Founder Tim Christian (an experienced airline pilot of 17 years) created 3 headline designs specifically aimed at triggering a caution response from passing drivers. Research has proven that contrasting diagonal lines are learned markers for ‘danger’ or ‘caution’. Incorporating them onto OORR’s jerseys makes the wearer more visible to approaching drivers and subconsciously triggers caution. Known as ‘Panache’, ‘BOORRdroom’ and ‘Dazzle’ (I think I’ve seen at least two of those down the Eden Strip club in Braintree) the eye-catching designs cleverly deliver on the concept while maintaining a high end feel.
Due to the strong latent connection between coffee and sport, OORR has elected to add a small selection of athletic apparel to the collection, in anticipation of strong interest around the Kickstarter campaign from non-cyclists.
OORR is launching its Kickstarter campaign on 31st October, 2016 and you can support the campaign here. Tim invites supporters to ‘Wear a purpose and not just a Brand’ and pledge to help him meet the minimum quantities required for production beyond prototyping. Early backers receive great savings on cycling kit and activewear that is highly functional, fashionable, and achieves far more than just profit.
It can be shipped all over the world including (but not limited to) the US, UK, Europe and Australia.